.New Delhi: Boldfit, a direct-to-consumer (D2C) health and fitness company has actually onboarded Indian cricketer KL Rahul as a label emissary as well as an entrepreneur in the provider, it shared with ETRetail.Without making known the specific portion of stake the cricketer has taken, the firm mentioned it is actually a sizable and critical investment.This partnership aims to make use of KL's astounding appeal, particularly one of young people as well as exercise lovers, to increase Boldfit's reach into low compertition markets and demographics across India.Sharing about the brand's development programs, Pallav Bihani, creator as well as CEO of the business pointed out, "We are going all-in on growing our activewear as well as footwear classifications, which are set to redefine the health and fitness market. These sections are our future development engines." Currently, fitness as well as yoga exercise extras drive the majority of Boldfit's purchases, Bihani shared.In the 2022-23, the D2C brand obtained a revenue of Rs 73 crore. With calculated campaigns and this relationship, the company strives to reach an earnings of Rs five hundred crore through FY26. Established in 2018, it currently serves over 1 crore customers annually and aims to broaden this scope to 5 crore through this relationship. Likewise, it is actually enriching its own supply establishment infrastructure to make certain swift distribution as well as consistent item availability.Looking ahead, the D2C startup anticipates a surge in on the internet web traffic, social networks engagement, and also much higher purchases throughout our crown jewel groups.
Posted On Aug 1, 2024 at 10:46 PM IST.
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